design portamento

Tuesday, May 6, 2008

swatch packaging design is fun!

My partner was given a new Swatch watch for her birthday this year. She got a limited edition 2008 Year of the Rat Swatch. This was a very appropriate gift because she happened to be born during a Rat Year. The unboxing experience was wonderful -- nice job Swatch!

the swatch watch box -- you can't tell that there's a watch in here

the open box: a watch and a chinese purse

year of the rat watch by swatch

Labels: package design, swatch, unboxing experience

posted by kaari @ 3:34 PM 0 Comments

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Previous Posts

• being creative: does your design space matter?
• you can't think of everything
• UX Week 2008 Rocked!
• feeling prolific
• what is this thing?
• how about a nice cup of coffee...
• swatch packaging design is fun!
• how to be creative
• Get it?
• a personal brand

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Why Design Portamento?

Portamento is a musical term that means: a smooth uninterrupted glide in passing from one tone to another. Music influences many of my designs and this term relates to one of the principles of good user experience design — to glide from one interaction to another. Hence, I use the term portamento for this design blog.